What Is the Impact of Social Media on Vaccine Hesitancy?
Social media can both hinder and help vaccination efforts. While it is a platform where misinformation can rapidly spread, it also offers an opportunity to disseminate accurate information and engage with the public. Public health organizations and professionals can use social media to counter myths, share success stories, and provide updates on vaccination campaigns. Encouraging a critical evaluation of sources and promoting digital literacy can also mitigate the impact of misinformation.